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What is Newsworthy?


Below are five factors to consider whether a story is newsworthy. When editors are in their morning meetings and determining what stories to cover that day, the following factors are taken into account.
  • Timing – News items that are new and current are given first priority.
  • Proximity – The closer to your area, the more newsworthy the story becomes.
  • Significance – Consider how many people your news will affect. The more people affected, the greater coverage your story will receive.
  • Prominence – Famous people get more coverage just because they are famous.
  • Human Interest – Does the story appeal to people’s emotions? Whether its humor or sadness, the story must envoke some feeling for the viewer, listener or reader.

Types of newsworthy company news hooks , include:

  • New Company, Division, Product or Service
  • Expansion Announcement
  • Company name change or relocation
  • Key company or employee achievements
  • Merger/Acquisition or strategic alliance/partnership
  • Awards
  • Company Milestones
  • New contract announcement
  • Survey results
  • Safety programs
  • New board leadership and appointments


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