Below are five factors to consider whether a story is newsworthy. When editors are in their morning meetings and determining what stories to cover that day, the following factors are taken into account.
- Timing – News items that are new and current are given first priority.
- Proximity – The closer to your area, the more newsworthy the story becomes.
- Significance – Consider how many people your news will affect. The more people affected, the greater coverage your story will receive.
- Prominence – Famous people get more coverage just because they are famous.
- Human Interest – Does the story appeal to people’s emotions? Whether its humor or sadness, the story must envoke some feeling for the viewer, listener or reader.
Types of newsworthy company news hooks , include:
- New Company, Division, Product or Service
- Expansion Announcement
- Company name change or relocation
- Key company or employee achievements
- Merger/Acquisition or strategic alliance/partnership
- Company Milestones
- New contract announcement
- Survey results
- Safety programs
- New board leadership and appointments
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