In business, preparation is key. While we never want our clients to be in a crisis situation, having all the right tools and communications messages is vital in navigating the issue.
PublicCity PR has a combined 60+ years in crisis management expertise and have been able to assist clients with any/all of the following:
- Identifying types and definitions of crisis events and associated positioning
- Designating Crisis Communications Response Team
- Messaging recommendations, including gag order, holding statement and other scripts
- Media relations and social media guidelines (policies and procedures)
- Identifying target audiences and communication channels
- Media spokesperson preparation
- Crisis communications checklist of steps and actions
- Supplemental materials, including manuals, media materials and more
Some things to consider when in a crisis situation, may include:
- In crisis communications, time is always of the essence. Most types of crisis situations require an absolute immediate (reactive) response, while some others may allow your organization a bit more time for formulating a communications strategy (impending).
- In the event of a crisis, to best attempt to control messaging and minimize the spread of misinformation, all outbound communications will flow from the inside out.
- In times of crisis, there is limited time to prepare for media interactions. But keep in mind, audiences often remember impressions more than facts, so how you perform in a media interview can be as important as what you say.
